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Digital marketing 231


 
Module code BEM 231
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module introduces the fundamental concepts of digital marketing and provides an understanding of key strategies, tools, target audiences and channels used in digital marketing. It also addresses business and marketing ethics to ensure corporate citizenship. 
Module credits 16.00
NQF Level 06
Prerequisites BEM 120 GS
Contact time 3 lectures per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 2
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